You must have heard of the Kyoto Protocol or the Copenhagen Summit, alongside a series of other international agreements that discuss the reduction of greenhouse gasses and other pollutants that may cause severe climate changes and global warming. But how many of you have actually read any of these treaties? Have you even considered how they may affect you or your lifestyle? We understand that these grand conventions and arrangements are extremely important, but from where we stand (distant, on the other side of the television or news source), it is difficult to connect to such causes and truly understand how to contribute. Yes the planet needs to be greener, more sustainable, but how is this relevant to you or me?
Starts With You (SWU) is a movement that works towards societal recognition and awareness of the needs regarding ecological sustainability. The movement focuses on mobilizing as many people as possible in favor of its cause in an attempt to prove that everyone counts; even small contributions of time and effort on a daily basis may greatly affect the overall improvement of the world we live in.
The mastermind behind this innovative movement is Eduardo Fischer, president of the Totalcom Group, who maintains the strong conviction that small actions lead to great changes. Being unable to singlehandedly tackle every conflict presented in the news doesn’t make you entirely helpless. You simply have to start by doing something, anything! It’s that simple. Change your habits; prove to yourself and others that it is possible spread the word and change the world. It STARTS WITH YOU!
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